| 翻訳と辞書 |
| Vargo, Stephen L. ： ウィキペディア英語版 |
Stephen Vargo
Stephen L. Vargo, Ph.D is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa. He has an MS degree in social psychology and a Ph.D. in Marketing. He has held visiting positions at the University of Maryland, College Park the University of California, Riverside, and the University of Auckland. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies.
==Research==
Professor Vargo’s primary areas of research are marketing theory and thought, service dominant logic (marketing), and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, which he co-edited.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Stephen Vargo」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|